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  • Publishing to WordPress from Bear Just Got Better
  • Sharing is a core part of the iOS experience, and WordPress is committed to helping people share their stories, products, or services freely and widely.  So when the fine folks at Shiny Frog—makers of the excellent writing app Bear—asked for an easier way turn Bear notes into WordPress posts, we enthusiastically said yes. We’ve been working together to create a great publishing experience, and today Bear and WordPress both have app updates that incorporate this latest and greatest integration.

    Go ahead, give it a try!

    A 10 second screen recording of the process of sharing a note from Bear to WordPress

    The Bear and WordPress apps work together seamlessly to turn your note into a fully-formatted blog post.

    • Update your Bear and WordPress apps to make sure you’re using the latest versions.
    • Open Bear, and tap the share icon at the top right of a note.
    • Tap WordPress in the top row of options (learn how to enable app extensions on iOS).
    • The WordPress app will open and prepare a new blog post with the contents of your note, complete with proper formatting of headings, links, formatting, lists, and even photos.

    To automatically give your blog post a title, make sure your Bear note begins with an H1. You’re all set—the only thing left to do is publish.

    How we did it

    If you’re curious about the technical details: our mobile team updated the app to support TextBundle files shared from other apps. On Bear’s end, the app now knows WordPress for iOS supports TextBundle, and automatically shares notes in that format.

    TextBundle is made for sharing plain text files that include attachments like photos, and since it’s  built on an open standard, other developers can integrate their apps with it. If you’re an app developer looking to improve your WordPress publishing experience, you can start with Shiny Frog’s open source TextBundle library, the same one that’s used in WordPress for iOS.

    Finally, if you try out this new integration, let us know what you think! Download the WordPress mobile app for iOS and Android.


    Monday, May 13, 2019
  • Boost Visitor Engagement and Grow Your Mailing List with the Mailchimp Block

  • Keeping your visitors interested is the key to a successful website—and one great way to do that is with email. A smart email outreach plan piques peoples’ interest, keeps them engaged, and brings them back to your website.

    To send emails, you need a mailing list, and Mailchimp is the list-building tool of choice for lots of folks. With WordPress.com’s new Mailchimp block, you can add a signup form to any post or page. Give visitors the opportunity to join your list wherever they are on your website.

    Using the Mailchimp block

    If your website is on WordPress.com or uses Jetpack (version 7.1 or higher), the Mailchimp block is already waiting for you in the block editor. Open a post or page, add a new block, and either search for “Mailchimp” or select it from the list of available blocks.

    Once you’ve inserted the block into your content, you can customize the following aspects of your form:

    • Placeholder text in the field for email address. Once your visitor starts filling out the form, this placeholder text will disappear.
    • Text on the submit button.
    • Terms of service disclaimer at the bottom. These terms and conditions are the contract between you and the subscriber.
    • Success message text that will appear after visitors submit their email.
    • Error message text if there was a problem in submitting the form.

    First-time setup

    The first time you add a Mailchimp block, you’ll need to to connect your Mailchimp account to your WordPress website and specify the mailing list that your new subscribers will join.

    You will need:

    Once you have a Mailchimp account, open wordpress.com/sharing, choose your site and select “Mailchimp” from the list of connections.

    Mailchimp connection details in the Sharing section.

    Once you click “Connect,” you will be prompted for the login and password to your Mailchimp account. Once you’re logged in, you will be taken back to WordPress.com:

    Connection details after successful Mailchimp authorization.

    After connecting your account, remember to select your Mailchimp list. You can read more about setting up your configuration options here.

    Grow your audience with email

    Email helps you build a relationship with your readers. Not sure what to send? Try:

    • Sending updates about new posts or products.
    • Sharing other interesting articles from around the web.
    • Writing more personal updates.
    • Expanding on your blog posts.
    • Offering discounts or early access to premium content.

    Forging an email relationship can turn a one-time visitor into a loyal follower or customer. And the people who trust you with their email addresses are often your biggest fans, so it makes sense to give them some extra goodies.

    Build better landing pages

    Email signups are also perfect for landing pages or “Coming Soon” splash pages. A landing page is a simple one-page website that serves only one purpose: to collect email addresses. Usually, it’s a placeholder for a fuller site to come, or a new product or service that will launch in the future. With a Mailchimp block, you can collect emails right on your landing page:

    Here’s a quick example of how easy it is to set up.

    Collect the email addresses of interested visitors while you build your product or a larger site behind the scenes. Once your creation is ready to be unveiled, you can email your list to let them know.

    You can use lots of different features to build and engage your audience — social sharing, blog comments, the WordPress.com Reader — and now you’ve got one more tool at your disposal!


    Wednesday, April 10, 2019
  • Three New WordPress.com Color Schemes
  • Your website’s dashboard should be as welcoming to you as your website’s home page is to your visitors. One way to do that? Customize your WordPress.com dashboard with color schemes.

    Today, you’ve got three new options for adding a little behind-the-scenes zing: introducing Powder Snow, Nightfall, and Sakura, designed especially for you by our Art Director, Eriko Kawakami.

    Whether you prefer the gentle monotone of Powder Snow, the darker and soothing colors of Nightfall, or the vibrant, cherry-blossom-inspired Sakura, we hope you’ll find a look you love.

    As part of our commitment to inclusive design, the new palettes are optimized for contrast and increased legibility. Whichever color scheme you choose, your dashboard will be stylish and readable.

    Here’s how to customize your color scheme:

    1. On your desktop, sign in to the WordPress.com account that you’d like to customize.
    2. Click your account avatar in the upper right corner.
    3. Select Account Settings
    4. Select one of the options under Dashboard Color Scheme
    5. Click Save Account Settings to apply the change
    Screenshot of the Account Settings page showing color schemes.
    My dashboard, using the Nightfall color scheme.

    More color schemes are coming, and we want your feedback! What colors do you want to see in your WordPress.com dashboard?


    Wednesday, April 03, 2019
  • WordPress.com’s Parent Company Announces Happy Tools, a New Suite of Products for the Future of Work
  • Distributed teams, different geographies, and complex dynamics are redefining the modern workday. Soon, “job perks” like flexible hours and work-from-anywhere will become table-stakes benefits that every company needs to offer to stay competitive.

    WordPress.com’s parent company Automattic has long been ahead of this curve, growing a global software company of more than 850 people across 68 countries with no central office. Along the way, we’ve found that many business products are still locked into old assumptions about how a company runs, so we had to build our own internal tools to work the way we want. Now, we’re making these tools available to like-minded companies who need a better way to work.

    Today Automattic is announcing Happy Tools, a suite of products for the future of work. Each product in Happy Tools has been used internally at Automattic to grow our company.

    The suite is launching with Happy Schedule, a new take on workforce management. Designed to handle the complexities that come up when business goals are planned around real-world schedules, it helps you treat your employees like humans instead of resources. Using Happy Schedule, Automattic is able to plan 24/7 customer support while offering flexible working hours to our 300+ Happiness Engineers spanning many timezones.

    Happy Schedule helps you meet coverage goals across a distributed team.

    Happy Schedule is just the start. Over the coming years Automattic will release more of its internal applications into Happy Tools, with smart integrations between the products that make them even better when used together.

    We hope that by offering Happy Tools, even more forward-thinking companies will be able to move to a new way of working with customer support, internal communication, and people-management.

    You can get a 30-day free trial of Happy Tools when you sign up for a Happy Schedule demo at https://happy.tools.


    Monday, April 01, 2019
  • Electric Literature Moves to WordPress — Here’s How an Indie Publisher Thrives on the Open Web
  • Electric Literature launched 10 years ago in Brooklyn, New York, as a quarterly print journal with a mission to make literature more relevant, exciting, and inclusive. And today they’re celebrating the launch of a new website on WordPress, at electricliterature.com.

    Surviving (and thriving) for ten years as an independent publisher is no small feat. Over the years the nonprofit organization has grown its online audience — with offerings like Recommended Reading and The Commuter — while expanding its membership of readers who help fund its work. The website is free to everyone and relies on the generosity of its community to donate to the site and support its mission.

    How does an indie website make its business work in 2019? We talked with Electric Lit’s Executive Director Halimah Marcus about some of the lessons they’ve learned in the past 10 years.

    Slow and Steady Growth Can Be a Very Good Thing

    Sometimes raising a lot of money from investors means you’ll grow fast — but also burn out sooner. “Slow and steady growth has been important to our longevity thus far. Ten years for some companies isn’t that long, but ten years for an indie online magazine is quite long. We’ve seen many of our peers close during that time and also many publications that were much better funded and larger than us as well.”

    Focus On Your Mission

    Marcus and company made a deliberate decision early to become a nonprofit with a mission to support writers. “That was an interesting discussion. For the most part I think it was the right decision, although there are many different ways to look at this question. We were definitely a mission-driven organization. With Recommended Reading we partner with other magazines and indie presses and publications to promote their work and to give an online platform to many stories that have never been published online and never would be published online.

    “It was our goal to build a literary ecosystem, to showcase how diverse it was and to give access to it. There was nothing about what we were doing that was about making money [laughs]. Becoming a nonprofit to be mission-driven, to be able to have access to grant opportunities, to be able to solicit donations and make those tax-deductible was going to be important for our financial model.” As a nonprofit, Electric Literature receives funding from foundations including the Amazon Literary Partnership, the New York State Council on the Arts, and the National Endowment for the Arts — an important source of funding for a publisher when revenue from online advertising can fluctuate dramatically from month to month.

    Memberships (and Your Members) Matter

    Direct funding from readers makes a big difference for the business. Electric Literature does not paywall its essays or fiction — the site is totally free and readers have an option to donate or subscribe with a recurring monthly payment.

    Its membership program hit some bumps when it briefly moved it to Medium — the platform switched its membership model in 2018 and Electric Literature was one of several publishers who were left scrambling. Marcus’s advice? Think carefully about who you let between you and your readers — it’s very hard to regain subscribers after you’ve lost them.

    Most important of all is making sure those who do donate to your publication feel special. “I think the lesson that I’m always learning and figuring out how to do better is to make those people who have shown you that they care about your publication and that they’re invested in it feel included and appreciated. Make sure they know who they can talk to if they have a question or if they just want to make a comment or they have a problem. That’s something that is so important.”

    Make Your Home on the Web Your Own

    “You’ll see that on the new website the look is very vibrant and positive and is pulled through every article and every space. Icons inspired by electrical symbols such as signals and inverters are a part of the design we were able to bring through. It’s important to be able to have control over what our product looks like. Our editorial vision is now able to extend to the way the work is presented and what it looks like.”

    For more on Electric Lit’s new site, check out Marcus’s letter to readers.


    Monday, March 25, 2019
  • Gender Balance is a Business Issue
  • Today is International Women’s Day! We’d like to celebrate it by highlighting gender balance and how important it is to us here at Automattic. While gender balance in itself is definitely something worth pursuing for ethical reasons, we also strongly believe that it makes good business sense.

    As our CEO Matt Mullenweg said in his recent TED talk, we believe that talent and intelligence are equally distributed throughout the world, but that opportunity is not. As a distributed company with 850+ people in over 69 countries, we’ve seen that the world is pretty big, and that talent and intelligence are definitely not limited by geography, race, gender, or sexual orientation.

    Being a distributed company gives us the opportunity to hire talented people like Valentina, a team lead in Spain who uses smart scheduling to have a high impact with her team at work and with her family at home. If we had a more traditional work setup requiring staff to come into brick and mortar offices every day, we would likely miss out on valuable contributions from people like Val.

    Another great example of diversity making better business sense for us is Khyati, a Happiness Engineer in Mumbai, India. If we only hired in the US, we would not have the benefit of Khyati’s understanding of the needs of users in her part of the world, and we would also need to require overnight shifts from staff in North America to support those same users.

    While the benefits of a distributed workforce are clear, the path to getting there is less so. Most traditional recruiting methods like job boards, career fairs, and recruiting agencies are focused on specific locations. How do you get the word out that you’re looking to hire… all over the world?

    Recruiting additional support staff to work with our customers in the Asia-Pacific region has been a high priority for several years. This has led us to holding events in person in select cities and advertising on regional job boards like Seek in Australia and Jobstreet in the Philippines. We were surprised to find that as we increased our recruiting, the rate of applications from women in the region was actually dropping over time. It’s not that fewer women were applying overall, but as awareness of the position grew, many more men than women were learning about the job and submitting applications.

    We realized that if we wanted to hire staff with a gender balance that reflects our customers, we’d need to actively reach out to women in this region. We did this though Workshops for Women that we held in person over 2018 in India and Singapore. For 2019 we decided to go virtual and offer an online course for women in the region to level up in their WordPress troubleshooting and customer support skills. In partnership with Support Driven, Automattic offered a six-week course on user support. We enrolled 24 women in our pilot version of the course, which just finished its initial run.

    Automattic is committed to diversity and inclusion in our approach to gender balance. This tweet sums up why both are important:

    The reason your D&I initiatives are failing is because you don’t know how to do the I part, so your D is leaving.

    — mia (@mialoira) February 22, 2019

    Why isn’t recruiting for diversity enough? What does inclusion even mean?

    The typical entrepreneur is a white male in his 30s from a wealthy background, according to entrepreneur.com. As small companies grow, founders are likely to build their teams by recruiting from their personal networks. These networks usually consist of people with similar backgrounds to the founders. Having the longest tenure, these same initial hires are the people who take on leadership roles and make decisions about product development, company culture, and who else to hire. The result is that even when companies genuinely want to attract diverse talent, the company’s top leadership has already been established from a group of very similar people. The true benefits of a diverse workforce can’t be achieved without the contributions of diverse staff at every level.

    "Diversity is the mix and inclusion is getting the mix to work well together". – Prof. Uduak Archibong MBE #MISAConference2016

    — INSA (@meieinimesed) November 29, 2016

    It’s clear then that hiring is only part of the D&I picture. While we’re always working on recruiting a workforce that reflects the diversity of our global user base, we are also keen on creating equal opportunities for career advancement internally. As a part of these efforts, we took inspiration from Laura Hogan’s fantastic post on sponsorship, and recently set up an internal sponsorship program that matched senior female Happiness Engineers from across the division, with junior counterparts in Asia. As our hiring efforts in Asia only scaled up in the last few years, many of our colleagues there do not have women in their immediate leadership.

    This sponsorship program gives less-tenured women frequent access to women in leadership and other senior positions within our Happiness division, so they can see first-hand what it’s like being a leader. This sponsorship program aligns with our belief that representation matters — if you see someone like you in a position of leadership, you are more likely to feel empowered to work towards that same position yourself.

    We are indeed entering an exciting period of history where the world expects balance, and as one of the largest distributed companies around, we are proud to be leading the way in creating the workplace of tomorrow, a workplace that is better balanced by default. We’re always looking for more great people to join our team. Check out all of our open positions here!


    Friday, March 08, 2019
  • Join WordPress.com for an International Women’s Day Livestream Panel
  • On International Women’s Day this Friday, WordPress.com parent company Automattic is hosting four outstanding women tech leaders for a livestreamed conversation about professional advancement, technology, and mutual support as we strive for equity in the workplace.

    It’s happening Friday, March 8 at 6 pm UTC / 1 pm ET / 10 am PT. Signups are limited to 500 people, so RSVP now to reserve a spot. You can also follow the conversation on Twitter at the hashtags #a8cIWD2019 and #IWD2019.

    We’re proud to welcome panelists with a diverse range of expertise. Eli Budelli is WordPress.com’s lead of mobile development; Yelp software engineer Tanvi Patel is part of the review platform’s core web team and an outspoken advocate for equality in tech and health; Crystle Johnson, senior manager of diversity and inclusion at Pandora, is an expert in embedding inclusion in hiring and talent retention; she is also the founder of the Red Lip Collective, which empowers young women of color through mentorship and professional development. And Diana Chiu, senior manager of business development at DuckDuckGo, brings deep knowledge of partnerships and M&A cultivated over a decade working across tech, aviation, and biotech. The event will be moderated by Maria Scarpello, customer success advocate for Automattic.

    International Women's Day panel
    Share tweet.

    The hour-long discussion will cover how to develop women leaders, create support systems for sustainable careers, and harness the power of self-awareness and self-validation.

    As a distributed company with more than 800 employees in over 60 countries, Automattic sees inclusion and diversity as a constantly evolving idea. We know that diverse teams make better products, and we also know that there is always more work to do. We hope that attendees of this panel, across career stages, gender, and location, will leave with at least one new strategy for using their voice at work and uplifting the voices of others.


    Thursday, March 07, 2019